Captivology - 'The Science of Capturing People's Attention'

By Sarah Mitton – March 29, 2016
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Last week I attended a fantastic conference about 'the science of engaging audiences' and one of the speakers was Ben Parr, who became the co-director of '' at the age of 24. Whether it be staff, customers or peers it seems there is a science to how we shape our communication to capture people's attention - incredibly important for social entrepreneurs - and in this article I share some of the key findings....


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